"The mission of RE / MAX is to keep market leadership through a professional conduct based on a strict code of ethics, with a single purpose: to provide an excellent service that meets all the real estate needs of its clients."
The RE/MAX business model was created in 1973 by Dave and Gail Liniger in Denver, Colorado. As a young agent, frustrated with the industry, Dave Liniger noticed that beside overheads, the reason many offices were not profitable was due to their inability to retain the best deals with teams comprised of unmotivated, low-producing agents.
To solve that, Dave Liniger created a system based on three principles:
•Maximum Customer Service
•Maximum Agent Commission
•Maximum Franchisee Profitability
Today, RE/MAX is the largest real estate network in the world in number of transactions, operating in every continent, in 85 countries, with approximately 90,000 agents in over 7,000 offices.
RE/MAX is an international real estate franchise network offering customers professional real estate brokerage through independently owned and operated offices, which have been granted use of the brand and business support tools. Each offices is comprised of several self-employed negotiators who associate themselves to the brand, share operational costs, fund training, and benefit from the RE/MAX business model, network support (national and international), brand notoriety, and the maximum commission principle.
Cohesion of a business model where each office is independent requires well defined principles and procedures, shared by all.
RE/MAX pioneered in defining a business genetic code that defines its principles and culture: the RE/MAX DNA – a formula that integrates a set of best practices upon which customer service excellence is based. The RE/MAX DNA is shared by all and assessed at each RE/MAX office by calculating to what degree those best practices are being applied, allowing for correction of the occasional deviation.